Anonymous On Soft Bribery

Note that there are always certain people with disproportionate voices - these people are really hurting them. How can they turn them around?

They can't outright bribe them. That's illegal and probably wouldn't work anyway - people would feel insulted. So what they need to do is ensure that the "thought leader"'s economic interest is aligned with their own.

We see this happen all the time - a previous strong advocate against something, in this case pro ODF and against OOXML, will suddenly get more concilatory. See Durusau's change of tone for an example. Now I don't know him, but I'm pretty sure here's what happened.

He would be in constant contact with the OOXML team in MS just as a matter of course. One day, though, they'll tell him to expect a call from a VP or higher - big guns. He's excited to be able to reach higher up in the company. Finally, they're taking him seriously. He might be talking to a billionaire!

He'll get the call. "Wow, we're really impressed with your work on this. My team is always telling me what a smart, together guy you are", says the VP or Partner or whatever. "I just wanted to tell you that we really appreciate the work you're doing and we can learn a lot from you. Say, when this is all over, if OOXML finally gets accepted - we'd love to get you in for some interoperability training and consulting, our staff could really use your insight. We pay pretty well, $500 an hour, and we estimate the contract would last for a year fulltime, but we're flexible with your current work - we just need you on call. What do you think?"

There you go. That's it. A year's worth at $500/hr is close enough to a million bucks, the guy's got a mortgage, game over. Of course MS wants it kept quiet or the deal's off - that's their "standard business practise", and the contract has an NDA clause.